“Marketing is no longer about the stuff that you make, but about the stories you tell.” This quote from Seth Godin, the author, entrepreneur, and marketer, provides a baseline for effective marketing in the 21st century. Your product, service, or brand is not enough anymore—and you cannot rest on your laurels. Instead, today’s marketers must Continue reading
The new-age currency, Bitcoin, and its predecessors including the advent of blockchain technology have the potential to transform the way we deliberate about currency, transactions, and online distinctiveness. Back in 2009 when an anonymous individual under the name ‘Satoshi Nakamoto’ published the first proof of transaction using digital currency, the world was turned upside down. Continue reading
“Don’t learn safety by accident.” – Jerry Smith As per a report by the National Highway Traffic Safety Administration, the economic harm suffered by the motor vehicle accidents costs a hefty amount of $871 billion in a year. The report says car and truck accidents took a toll of more than 3.9 million while totally Continue reading
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