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Are there business benefits from promotional products? Let’s find out.
With everyone online, businesses have clamored to get their brands in the minds of consumers scrolling away on social media or search engines. While doing this is important, businesses should not forget about the power of traditional marketing strategies.
Incorporating promotional products in your business’ marketing strategy will keep your brand in the minds of potential customers online and offline.
Introduction: Benefits from Promotional Products
Let’s say you represent your business at a job fair, trade show, or panel discussion. You would want attendees to remember the business you spoke on behalf of in case they needed your services. In situations like this, promotional items are great to hand out as 25 percent of people say their impression of a company is more positive after getting a promotional product.
Related: 10 Low-Cost Marketing Ideas Your Small Business Should Try
The possibilities are endless when it comes to picking which kind of promotional marketing material you want to use. It can be something as simple as click pens with your logo on it, or a branded key chain. Since everyone is on their phones, maybe you could hand out portable charges or phone cases. Promotional items are a great options and here are their benefits.
They Are Affordable
You do not have to go through expensive obstacles to get your brand out there. The point of promotional items is to give them out to as many people as possible. Because of this understanding, manufacturers sell these items wholesale keeping them at a low price if you buy them in bulk. Instead of spending thousands on TV commercials, magazine and newspaper ads, your company can just invest in promotional items to get brand exposure.
They Increase Brand Recognition
Every business wants the right people to know about their brand and services. Creating a strong reputation is imperative to that. Beating out the competition is paramount as well. One of the ways to do this is to increase brand exposure and delivering on great service. Promotional items are perfect for this. Your potential customers or clients will use or keep your promotional products for up to two years. This means they are seeing the name of your business and its logo for two years without you having to be annoying and in their face.
They Generate Leads
Since your potential customers or clients have your promotional product and are looking it at almost every day for two years, you could see a serious return on your investment. You could use your promotional products as a referral incentive or as a reward system.
They Create Customer Loyalty
Businesses are hard to identify with because, well, they are not people. Promotional products could bring personality to your business, making it easier for potential customers or clients to remember your brand or business. The promotional product creates a more personal relationship with your brand as 85 percent of consumers do business with a company after receiving a promotional product.
Now that you know the benefits of investing in promotional items, it is up to you to make the decision for your business.
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