Tips for Optimizing Your Company’s Website

Modern marketing has everything to do with technology. While a company’s products and services can be amazing, their website can ultimately make or break their success. As such, it’s important to keep your website current and follow the trends as they come. If you haven’t revamped your website recently, now may be the time to do so. To help you get started, we’ve created a list of tips for optimizing your company’s website.

1. Make it Mobile-Friendly

A mobile-friendly website is essential for building a successful business. After all, a website that isn’t supported by mobile devices won’t please customers. Here are a few of the reasons your website should be mobile-friendly:

• Google looks out for mobile-friendly websites and prioritizes them over websites that aren’t. This causes Google to rank mobile-friendly pages higher than others
• A website that works well on mobile will help you get a leg up over competitors that have yet to optimize their website to accommodate mobile devices
• It’ll reflect well on your company if you prove that it can grow and improve with the times, and you should do your best to prove that you can keep up with trends
• More people use mobile phones every day, and many turn to these for easy shopping. It’s simple to click a link your friend texted you, or navigate to a website from Facebook’s app. It’s likely that you’re ultimately going to get a large amount of your traffic from mobile devices

2. Make it Easy to Read

When people are browsing your website, they’re glancing over sections in a matter of seconds. As such, any text you have on your website should be clear and concise. Google knows that the longer it takes to complete a thought, the faster people lose their attention spans. As such, the browser prefers shorter sentences.

3. Improve Your Website’s Crawlability

The world wide web is congested with small “bugs” that quickly travel throughout its many strings to find good content. As these bugs crawl, they’re searching for relevancy and whether or not they’ll encounter any broken links or dead ends. There are a few things you should look for when you’re examining your website for any necessary improvements to its crawlability.

4. Pay Attention to Speed

Website speed is an incredibly important factor to consider, and slow speed can cause you to lose a customer before they’ve even seen your page. The following are a few reasons that you should pay attention to your website’s speed:

• Fast load times create a higher chance of viewers visiting additional pages
• Speed helps factor how high Google will rank your page
• Users have short attention spans, so they won’t hesitate to visit a different website if yours takes too long to access
• High speed gives users a good first impression

5. Make it Easy to Navigate

A website should be both easy to read and to navigate. Its design should be simple, drawing your eyes to the pages that are targeted for user interaction. If a user clicks on your website looking for a specific section, they should be able to rapidly locate it. A clean design with the most important pages highlighted gives users an optimal browsing experience.