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What’s the latest on the TikTok Deal 2025?
President Donald Trump signed an executive order Thursday approving the long-awaited sale of TikTok’s U.S. business. The TikTok deal, valued at $14 billion, transfers majority control to American investors and allows the app to continue operating in the United States.
This move satisfies the 2024 law requiring TikTok’s China-based owner, ByteDance, to sell its U.S. operations in order to address national security and data privacy concerns.
TikTok Deal 2025: Who Owns TikTok in the U.S. Now?
Here’s how the new TikTok ownership structure looks:
- Oracle, Silver Lake, and MGX (Abu Dhabi’s AI fund) → nearly 45% stake
- ByteDance (China parent company) → minority stake of less than 20%
- Sequoia, General Atlantic, and Susquehanna (existing ByteDance investors) → around 35%
Oracle will also oversee U.S. user data, ensuring compliance with American security laws.
Why the TikTok Deal Matters
This isn’t just a corporate transaction—it’s about control of platforms, data, and distribution.
- For creators: TikTok nearly vanished in the U.S. overnight. That’s the danger of relying on algorithms and platforms you don’t control.
- For investors: The $14 billion valuation proves short-form video remains one of the most valuable forms of media in the world.
- For geopolitics: With Oracle managing data and Abu Dhabi’s MGX at the table, the deal reflects how AI, global capital, and security concerns collide.
Platform Risk vs. Audience Ownership
TikTok’s uncertainty highlights a crucial lesson: platform risk is real.
- Algorithms change.
- Laws shift.
- Executives sign deals.
And suddenly, your audience is gone.
On Substack, newsletters, and email lists, you own the relationship. No executive order can delete your distribution channel. That’s why building on “owned land” matters more than ever.
FAQ: TikTok Deal 2025
Q: Who owns TikTok in the U.S. now?
A: Oracle, Silver Lake, and MGX hold about 45%. ByteDance has less than 20%, and Sequoia, General Atlantic, and Susquehanna hold the remaining 35%.
Q: What does the TikTok deal mean for creators?
A: It shows the risk of relying on platforms you don’t control. TikTok nearly vanished overnight. Building email lists and newsletters protects your audience.
Q: Is TikTok banned in the U.S. 2025?
A: No. President Trump’s executive order approved a $14B sale, allowing TikTok to keep operating under U.S. ownership and oversight.
Q: Trump signs executive order TikTok — what happened?
A: The order approved the TikTok U.S. sale, shifting majority control to American investors and putting Oracle in charge of U.S. data privacy.
Q: TikTok U.S. business sale explained
A: The $14B deal gives Oracle, Silver Lake, and MGX 45% control, ByteDance less than 20%, and other investors 35%. Oracle manages U.S. data security.
How to Protect Your Audience as a Creator (After the TikTok Deal 2025)
The TikTok U.S. sale shows why creators must own their audience. Here are 3 steps to safeguard your distribution.
Step 1: Start an Email List
Use platforms like Substack or ConvertKit to collect emails. Unlike social media followers, email subscribers are yours forever.
Step 2: Repurpose Your Content
Turn TikToks, tweets, or LinkedIn posts into newsletters, blog posts, and guides. This keeps your content working across multiple channels.
Step 3: Build on Owned Platforms
Publish regularly on your newsletter or personal site. That way, no executive order or algorithm change can erase your audience.
Bottom Line: TikTok Deal 2025
The TikTok deal is a reminder that control matters. Creators should keep building their audience on platforms they own, not ones that can disappear overnight.
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