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Boosting your digital presence is the most efficient way to spread the word about your business in the 21st century. There are more mobile devices floating around between the world’s population than there are televisions, and the average home has at least two/three televisions.
The televisions are even digital devices, depending on the build. Whatever the case may be, the digital realm is your marketing bread and butter. Check out a quick overview, featuring a few ways to boost your organization’s digital presence, and start moving up today.
Utilize the tools Google provides business owners
Google has worked many different powerful business tools into their repertoire, and their tools help small business owners move mountains in marketing. Don’t miss out on all the many outlets Google offers your business for boosted digital visibility
Google My Business, Google Analytics, and Google Ads are always excellent ways to make your business more accessible to digital users. Check out what Google has to offer, and choose what best suits your business goals.
Learn to integrate search engine optimization
Though it’s been around for some time now, SEO is still a very legitimate practice for boosting digital visibility. Search engine optimization centers around just what it states; optimizing your digital content placement in the SERPs (search engine results pages).
The concept is fairly simple. You (the designer) give Google’s search algorithm what it needs to see, and your web content places at the top. When web users search terms that are relevant to your operation, your content (or your website) will pop up as a reliable result with excellent SEO integration.
Reach out to their mobile phones
Your target audience likely spends a lot of their day fidgeting with their smartphones. If you can successfully make a connection through their mobile devices, then you have more facetime for your content.
Try launching a QR (quick response) campaign, or you may want to consider developing a complimentary mobile app for your business to keep consumers engaged.
Email marketing is still a valid platform
You may not consider email to be a live wire for marketing your operation, but it still is. Ask yourself how many times you check your email every day, and apply that to the rest of the population. With more than five times per day of exposure, they’re sure to take some notice of your operation.
Hop on the social media train
You can always count on exposure through social media. Make sure your business hops aboard the social media train to maximize your digital visibility. Add social media sharing buttons to all of your content, and start developing a profile for your business on all of the most popular social media outlets.
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