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Montauk isn’t just a restaurant. It’s a blueprint for turning high-end career experience into financial freedom, storytelling into brand power, and community into long-term equity.
At the heart of it all is Lavae McClinnahan, a seasoned luxury branding expert who spent two decades helping global brands create experiences that moved people.
But now, he’s focused on something far more personal: creating a space that feels like an elegant coastal retreat—right in the heart of Redondo Beach.
This is the story of how Lavae used his background, instincts, and vision to build Montauk, a restaurant and jazz lounge that blends sophistication with soul. And for anyone trying to pivot careers, start a business, or create something meaningful, it’s a case study in how to build wealth and freedom on your terms.
Career Pivot: From Luxury Branding to Entrepreneurial Vision
Before launching Montauk, Lavae McClinnahan spent over 20 years in the luxury sector. His work spanned elite product launches, international branding campaigns, and experiential collaborations that catered to the world’s most discerning clientele.
But after years of delivering unforgettable experiences for other people’s brands, Lavae began to feel a pull toward something more personal—something rooted in his own passions and values.
“In the luxury sector, the emphasis on craftsmanship, exclusivity, and impeccable customer experience is paramount. I’ve learned how to create experiences that resonate on a deeper level with people, offering them not just a product, but a sense of connection and lifestyle. These principles are now central to how I approach Montauk.”
Rather than leave his experience behind, Lavae repurposed it. He used everything he learned about design, hospitality, and emotional storytelling to build a business that was not only profitable—but deeply fulfilling.
The result? A seamless transition into hospitality—with refined simplicity, community energy, and unmistakable brand DNA.
Monetize your knowledge like Lavae. Learn more on Run The Money on Substack.
Creating Montauk: Storytelling You Can Taste, See, and Hear
Montauk isn’t just a dining experience. It’s a full sensory escape—crafted to transport guests from the moment they arrive.
- Sophisticated cuisine that blends creativity with comfort
- Design by Letisha Moody, inspired by Ralph Lauren’s timeless aesthetic
- The Den jazz lounge, a mood-shifting space powered by Bose Professional
Lavae designed Montauk to feel intimate, elegant, and rooted in the spirit of coastal living. From the choice of seasonal seafood to the texture of the leather in The Den, every element of Montauk serves a purpose.
“It’s not just about what we serve; it’s about the emotions, memories, and connections we inspire through the entire journey—from the moment a guest steps into the restaurant to the time they leave.”
The Den, in particular, is where Lavae’s vision truly comes to life. A curated jazz lounge with a soulful vibe, The Den transports guests to another time and place. And with Bose Professional’s immersive sound, it’s not just entertainment—it’s storytelling through music.
The Funding Challenge: Raising Capital Without Selling Out
For Lavae, one of the greatest challenges was raising the capital to make Montauk a reality. In his previous roles, he often worked with companies that already had deep pockets. This time, it was on him.
“Building a restaurant from the ground up — especially one with high design standards, elevated sourcing, and an immersive concept — required me to learn a new kind of hustle. It wasn’t just about having a great idea. It was about proving the vision, building trust, and rallying the right investors who understood what we were creating and why it would last.”
Lavae crafted investor presentations like brand campaigns—sharpening his message until it sparked belief. He didn’t just present a business; he shared a mission. And that’s what secured buy-in from backers who wanted to be part of something lasting.
His success came from leveraging his own narrative, proving that a strong story—rooted in clarity and conviction—is one of the most powerful tools an entrepreneur can have.
Community as Currency: Why Montauk Stays Local
Lavae could have aimed Montauk at tourists or taken a “high-end exclusivity” approach. But he chose to plant deep roots in the Redondo Beach community.
“Montauk is an homage to that lifestyle, blending fresh, coastal-inspired cuisine with an ambiance that feels both chic and welcoming. It’s about offering an escape—whether for a quick lunch or a leisurely dinner—and creating a space that encourages people to relax, indulge, and connect.”
From sourcing local ingredients to spotlighting regional jazz talent, Montauk is deeply woven into the fabric of Redondo. It’s become more than a restaurant—it’s a gathering place. A local landmark.
In a time when inflation and economic stress are making dining out feel like a luxury, Lavae focused on building emotional value. That’s what brings people back. Not just the food, but the feeling.
The Power of Partnerships: Bose, Luxe Seafood & More
Lavae built Montauk with the help of partners who matched his standards. From Bose Professional for The Den’s audio to Luxe Seafood, Kai Gourmet, and Rocker Meats for Montauk’s top-tier ingredients, he curated a network of collaborators who amplified his vision.
“Collaborations like this are a key part of my overall business strategy. I believe in building brands and spaces that feel alive — and that takes community. Strategic partnerships allow us to elevate what we do, offer guests something they didn’t expect, and position our venues as cultural destinations, not just places to eat.”
That attention to collaboration extends to his team. Lavae built a staff culture that reflects his values: thoughtful service, consistency, and care.
Montauk runs like a luxury brand house—with a soulful, neighborhood heart.
What Aspiring Entrepreneurs Can Learn from Lavae McClinnahan
- Reframe your resume. Lavae turned decades of luxury branding into a culinary business. You can, too.
- Story wins. Experiences with emotional resonance create loyal communities.
- Don’t scale blindly. Lavae chose depth over duplication. And it worked.
- Hire for values. His team lives the Montauk ethos every shift.
- Build with love. Montauk isn’t about speed or hype. It’s about care, quality, and community.
“Looking ahead, our long-term goal for The Montauk is to preserve its uniqueness and continue deepening its roots in Redondo Beach. This concept was always meant to be singular — a true destination that couldn’t exist anywhere else.”
Final Word: Lavae’s Blueprint for Soulful Success
Montauk proves that you don’t need to burn down your career to build your dream.
You just need to reframe it.
Lavae McClinnahan didn’t start from zero. He started with what he knew—and elevated it. He turned expertise into expression. Reputation into relationships. Experience into equity.
If you’re ready to make the leap into a business that actually reflects who you are and how you want to serve, Montauk is your proof point.
Not to copy. To be inspired.
Because yes, you can build something luxurious and local. Something personal and profitable. Something that feels like home.
And just like Lavae did, you can make your next chapter your best one.
Full Interview with Lavae McClinnahan on Montauk’s Launch and Success
You’ve had a successful career in the luxury goods industry, known for high-profile brand collaborations. How did your experience in luxury partnerships shape your vision for Montauk, and what unique elements are you bringing to the culinary world?
My experience in the luxury goods industry, particularly in navigating high-profile brand collaborations, has profoundly shaped my vision for Montauk. In the luxury sector, the emphasis on craftsmanship, exclusivity, and impeccable customer experience is paramount. I’ve learned how to create experiences that resonate on a deeper level with people, offering them not just a product, but a sense of connection and lifestyle. These principles are now central to how I approach Montauk.
For me, luxury is about more than just premium ingredients—it’s about creating a memorable experience that feels personal and authentic. The unique element I’m bringing to the culinary world is the fusion of refined simplicity with creativity. Just like in a luxury collaboration, I believe the details matter. From sourcing ingredients to curating a dining environment that complements the food, everything at Montauk is designed to make guests feel like they are part of something special. We’re elevating not just the food itself, but the entire dining experience, making it one of refined elegance without sacrificing approachability
Can you walk us through the journey of conceptualizing Montauk? What inspired you to transition from luxury goods to launching an upscale coastal-inspired restaurant in Redondo Beach?
The journey to conceptualizing Montauk was an organic one, shaped by my experiences in the luxury goods industry and my deep personal connection to the coastal lifestyle. Throughout my career, I’ve been immersed in creating exclusive, high-end experiences that resonate on a personal level with consumers. But over time, I began to feel a pull toward something different, something more experiential and rooted in the simplicity of coastal living. I realized that the essence of what I loved in luxury goods—attention to detail, quality, and authenticity—could translate beautifully into the culinary world.
The inspiration for Montauk came from a combination of my travels and a deep love for the coastal environment. The idea was to bring the relaxed elegance of the coast to Redondo Beach, blending upscale dining with the laid-back, effortless vibe that defines coastal living. I wanted to create a space that felt both refined and inviting, where people could enjoy an elevated yet approachable experience, much like a luxury retreat by the sea.
Transitioning from the luxury goods world to launching Montauk was driven by my desire to connect with people in a more personal and direct way. Luxury collaborations often focus on creating an aspirational experience, but with Montauk, I wanted to create something that was not only aspirational but also rooted in community and place. I saw an opportunity to create a destination that felt like an extension of the beach lifestyle—sophisticated, but never pretentious.
Montauk is an homage to that lifestyle, blending fresh, coastal-inspired cuisine with an ambiance that feels both chic and welcoming. It’s about offering an escape—whether for a quick lunch or a leisurely dinner—and creating a space that encourages people to relax, indulge, and connect. In a way, Montauk is an evolution of my background in luxury, but with a focus on creating lasting memories rather than just providing a product or service
Storytelling is a crucial part of marketing and branding. How are you incorporating storytelling and experiential marketing into Montauk’s overall experience—from dining to The Den jazz lounge?
Storytelling is absolutely at the heart of Montauk’s brand, and it’s something we intentionally weave throughout every aspect of the experience. It’s not just about what we serve; it’s about the emotions, memories, and connections we inspire through the entire journey—from the moment a guest steps into the restaurant to the time they leave.
When it comes to the dining experience, Montauk tells the story of coastal living, evoking the feeling of a getaway without ever leaving Redondo Beach. The design of the space, the menu, and even the service are all part of this narrative. Our dishes are inspired by the freshest coastal ingredients, and we focus on local, sustainable sourcing to reflect the authenticity of the area. Each plate has its own story, from the preparation to the presentation, inviting guests to experience the flavors of the coast in a way that’s both sophisticated and approachable.
Then there’s The Den, which adds another layer to the Montauk experience. It’s a nod to the rich history of jazz and an intentional shift in atmosphere—where we take guests on a journey back in time. The Den’s intimate, soulful vibe is a complete contrast to the open, airy feel of the restaurant, but both spaces share a commitment to creating unforgettable memories.
In The Den, we curate live music events that invite guests into the world of jazz, adding a layer of exclusivity and sophistication, yet maintaining a welcoming vibe. The storytelling here is about a celebration of music, culture, and history—drawing inspiration from iconic jazz lounges and creating a space where guests can unwind and enjoy the rhythm of the night.
Experiential marketing is a natural extension of this storytelling. We’ve designed Montauk to be more than just a restaurant or a lounge; it’s a destination where people can come to connect, relax, and immerse themselves in the narrative we’ve created.
Through personalized service, unique events, and even seasonal changes in our offerings, we invite guests to become part of the story. We also use digital storytelling through our social media presence, where we share behind-the-scenes content, feature stories about the artisans who work with us, and highlight the local influences that shape the Montauk experience.
At Montauk, every guest becomes part of a larger story, whether they’re dining in the restaurant or enjoying an intimate evening in The Den. It’s all about creating an experience that people can remember and talk about, long after they’ve left.
You’re partnering with Bose Professional for The Den, creating a unique after-dinner jazz lounge experience. How did that partnership come about, and what role do collaborations play in your overall business strategy?
The partnership with Bose Professional for The Den came from a shared vision for excellence in sound and atmosphere. At The Montauk, every detail matters — from the wine list to the lighting — and sound is no different. When we started conceptualizing The Den as a refined, after-dinner jazz lounge, we knew the audio experience had to match the ambiance we were creating. Bose Professional stood out not just for their premium sound quality, but for their deep understanding of how sound shapes emotion in a space.
We reached out, shared our vision, and it quickly became clear this would be a natural collaboration. They were excited by the idea of a venue where their technology could shine in an intimate, live music setting — not just as background, but as an immersive part of the guest experience.
Collaborations like this are a key part of my overall business strategy. I believe in building brands and spaces that feel alive — and that takes community. Strategic partnerships allow us to elevate what we do, offer guests something they didn’t expect, and position our venues as cultural destinations, not just places to eat. Whether it’s tech, design, wine, or music, working with the right partners lets us punch above our weight and create something truly memorable.
Montauk combines sophisticated cuisine, luxury-level attention to detail, and community-driven warmth. What are the key elements you’re focusing on to ensure a memorable and cohesive experience for your guests?
At The Montauk, we’re creating more than just a restaurant — we’re crafting a feeling. The goal is for guests to walk in and instantly feel like they’re part of something special, yet familiar. That takes intentionality across every layer of the experience.
Elevated but approachable cuisine
Our menu is refined without being pretentious. We focus on quality ingredients, thoughtful presentation, and dishes that tell a story. Whether it’s a seasonal seafood special or a comfort classic with a twist, it’s about sophistication that still feels soulful.
Luxury-level service and detail
Every touchpoint matters — from the way a wine glass is placed to how a server introduces the evening’s specials. We train our team to anticipate needs, not just respond to them. It’s a level of hospitality that feels intuitive, not scripted.
Design that speaks
The space itself reflects our duality — upscale yet relaxed, intimate yet open. Clean lines, warm textures, layered lighting — all curated to make people feel both impressed and comfortable.
Community-first culture
At our core, we’re a neighborhood spot. We want locals to feel ownership of the space. That’s why we spotlight local musicians in The Den, partner with nearby purveyors, and host events that bring people together. It’s luxury, yes — but with heart.
Seamless storytelling across experiences
From dinner to after-dinner in The Den, the entire evening flows as one cohesive narrative. Guests don’t feel shuffled from one experience to another — they feel like they’re being guided deeper into a mood, a vibe, a world.
The restaurant’s design, led by Letisha Moody, draws inspiration from Ralph Lauren’s timeless aesthetic. What was your creative vision for the space, and how do you see the ambiance contributing to the overall experience?
The creative vision for The Montauk was rooted in the idea of timeless escape. I wanted the space to feel like it had always existed — like you stumbled into a hidden coastal retreat where every detail, from the lighting to the scent in the air, tells a story of elegance and ease.
When I brought Letisha Moody on board, I knew her aesthetic sensibility — especially her ability to blend warmth with sophistication — was the perfect match. We both gravitated toward the Ralph Lauren ethos: tailored, classic, rich in texture, and effortlessly cool. Think dark woods, aged leathers, layered textiles, and just the right amount of nautical influence — not beachy, but coastal luxe.
The ambiance is everything. It sets the tone before a single bite hits the table. From the moment you walk in, the space communicates a sense of occasion — but never intimidation. Whether you’re here for a special celebration or a quiet glass of wine at the bar, the environment makes you feel seen, welcome, and elevated.
We designed The Montauk to be immersive. The goal is that guests don’t just remember what they ate — they remember how the space made them feel. That’s where great design and great hospitality intersect.
You’ve chosen to source ingredients from Luxe Seafood, Kai Gourmet, and Rocker Meats. What was your process for selecting these suppliers, and how do you ensure the highest quality and consistency in your menu?
Sourcing is one of the most important decisions we make — it’s the foundation of everything we serve. When it came to selecting suppliers for The Montauk, I wasn’t just looking for quality. I was looking for partners who understood our values: consistency, transparency, and a shared passion for excellence.
Luxe Seafood, Kai Gourmet, and Rocker Meats stood out right away. They each bring something unique to the table — Luxe for its pristine, sustainably sourced shellfish and finfish; Kai for its high-grade, globally curated selections; and Rocker for premium, ethically raised meats with traceable sourcing. But beyond product, it was their people and their process that impressed me.
We visited facilities, talked directly with purveyors, and tasted extensively. We asked the hard questions: How is the product handled? What are the logistics? How do they adapt when supply chains fluctuate? That diligence upfront created a trust that we carry into the kitchen every day.
Maintaining quality and consistency comes down to two things: strong relationships and disciplined systems. We keep tight communication with our suppliers, so we’re always in sync. Internally, our chefs and kitchen leads are trained to uphold our standards like a ritual — from inspection at delivery to final plating. We’re not chasing trends — we’re building a legacy. And that starts with honoring every ingredient, every time.
As someone with over two decades of experience in luxury branding, what challenges have you faced in entering the restaurant industry, and how have you applied your previous knowledge to overcome them?
Transitioning into the restaurant industry after over two decades in luxury branding has been both humbling and transformative. I came in with a deep understanding of how to craft experiences — how to make people feel something memorable through design, service, and storytelling. But hospitality is a living, breathing thing. You don’t get time to polish behind the scenes — you’re on stage, every night, and the margin for error is razor-thin.
One of the biggest and most unexpected challenges was raising the capital to do it right. In luxury branding, you often work with established companies that already have resources in place.
Building a restaurant from the ground up — especially one with high design standards, elevated sourcing, and an immersive concept — required me to learn a new kind of hustle. It wasn’t just about having a great idea. It was about proving the vision, building trust, and rallying the right investors who understood what we were creating and why it would last.
That process taught me how to lead with clarity and conviction. Every pitch, every deck, every conversation was an exercise in refining the vision until it resonated not just creatively, but financially.
Once the capital was secured, that same branding discipline kicked in. I treated The Montauk the way I would any luxury brand launch: start with story, sweat every detail, and make sure the experience is emotionally cohesive from the first touchpoint to the last. From supplier partnerships to the playlist in The Den, everything was designed to evoke a certain feeling — a blend of elegance, ease, and belonging.
I also brought a strong emphasis on team and culture. In luxury, the front line is the brand — and it’s the same in hospitality. We didn’t just hire staff, we built a team that understands our ethos and executes it with heart and pride.
It hasn’t been easy — but building something exceptional never is. And when a guest walks out saying they felt transported, that’s when I know we’ve done our job.
What advice would you give to aspiring entrepreneurs looking to transition their skills from one industry to another while maintaining their unique vision and standards of excellence?
My biggest advice: honor your vision, but stay flexible in your approach. When you’re moving from one industry into another, your instincts might tell you to start from scratch. But in reality, your past experience is your superpower — you just have to learn how to translate it.
Lead with what you know:
Whether it’s design, branding, tech, or finance — the principles that made you successful before still apply. Excellence is universal.
The key is understanding the new industry’s language, tempo, and pain points, then adapting your skill set to meet them where they are. You’ll never know everything — but if you believe in your vision and you’re willing to learn fast, you’ll catch up. Surround yourself with people who know what you don’t.
Ask better questions. Stay curious and humble. In any industry, it’s easy to compromise your standards when things get tough — and they will get tough. But your commitment to quality, detail, and brand integrity is what will set you apart. It’s what investors notice, what teams rally around, and what customers come back for.
Whether it’s capital or support, align with people who get your “why.” Money is important, but mission is magnetic. The right partners will fuel your vision — not dilute it. That’s how you stay true to who you are while evolving into who you’re becoming.
Looking ahead, what are your long-term goals for Montauk? Are there plans to expand or bring your signature dining experience to other locations?
Looking ahead, our long-term goal for The Montauk is to preserve its uniqueness and continue deepening its roots in Redondo Beach. This concept was always meant to be singular — a true destination that couldn’t exist anywhere else. The charm, the energy, the community — it’s all tied to this specific place, and we want to honor that.
So no, there aren’t plans to expand The Montauk into multiple locations. We believe in protecting what makes it special.
That said, we are developing new concepts for other markets. Each will be original, with its own identity and story, but grounded in the same philosophy: attention to detail, elevated yet welcoming service, and environments that feel intentional and inspiring. The Montauk is the blueprint for the level of experience we aim to deliver — and now we’re excited to bring that spirit to new spaces in new ways.