If you’re thinking about breaking into the beauty industry, congratulations. You’ve identified a steadily growing market that still has plenty of room for you. Globally, the industry is set to exceed $716 billion by 2025, and the pandemic has trained consumers to shop from home. That means it’s anyone’s game, and there’s enough money involved… Continue reading
Digital marketing refers to reaching consumers via the use of mobile devices, the internet, search engines, social media, and various other channels. A digital marketing campaign needs a good deal of effort and time to make it a success. You need to identify your audience, do market research, and develop content and more. The development… Continue reading
What is your digital PR strategy for 2021? Across North America–and the globe–small business owners were among the hardest hit during the pandemic. With SMBs in mind, I asked a few dozen public relations and marketing professionals for their best tips for small business owners. I put together this series to help you succeed this… Continue reading
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