Digital marketing refers to reaching consumers via the use of mobile devices, the internet, search engines, social media, and various other channels. A digital marketing campaign needs a good deal of effort and time to make it a success. You need to identify your audience, do market research, and develop content and more. The development Continue reading
What is your digital PR strategy for 2021? Across North America–and the globe–small business owners were among the hardest hit during the pandemic. With SMBs in mind, I asked a few dozen public relations and marketing professionals for their best tips for small business owners. I put together this series to help you succeed this Continue reading
Trauma is one’s unique response to a traumatic event. We can’t let other people’s experiences determine how we feel about our own. There will always be people who we’ll think experienced something more traumatic than what we went through ourselves, but that’s just our perception. Someone who goes through something we see as incredibly traumatic Continue reading
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