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Business cards are often the first impression your business gets to make with potential partners and customers. This first impression is crucial to whether you’ll stick around in their minds and wallets or just be left in a stack and forgotten. Keep reading to learn three ways to make your business cards unforgettable.
Give Just Enough Information
Business cards packed with information can be overwhelming for readers, especially if they were just trying to get one piece of information, such as the business name or your email address. Your cards should include the business logo and name, your name and job title, and appropriate contact information. Taglines and inspirational quotes can make your card unique, but if they make the more important information harder to find or read, then don’t include them. You should include just enough information so that they’re informed without being overwhelmed.
Add Pictures or Colors
Most business cards are just small white rectangles. Although the white background makes it easy to jot down notes with extra contact information or meeting reminders, this color also makes your card look like everyone else’s. If you want your card to stand out, consider using a photo of yourself or something relevant to the company information on one or both sides. You can also choose a bolder background color that complements the colors in the company logo or use color theory to select a color that sends a message. Some examples of color theory are that blue is very calming and thought of as the color of intellect. You can use that for your business card to signal academic or other intellectual pursuits. Red is bold and passionate. And purple connotates luxury and royalty. For a more subtle and luxurious pop of color, consider using foil accents in any of these colors.
Change the Shape
While you still want your cards to fit easily in a pocket or purse, you can experiment with different shapes that will make your card stand out. You can order business cards in almost any shape, from circles and triangles to custom shapes. If you’d rather stick with the traditional rectangle, consider adding additional details that are relevant to your business information. If you run a doggy daycare center, tear off a corner so that it looks like a dog has chewed on it. If you’re a wedding planner, add a wax seal like the ones people put on wedding invitations. Anything that makes your card unique but still easy to read is fair game.
Giving just enough information, adding colors and pictures, and changing the shape of your card are just three ways to make your business cards unforgettable, but they are total game changers. With a unique business card, your first impression will be fun and memorable, and potential partners and customers won’t be able to hold back the compliments.