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Bridal parties and weddings are lucrative marketing points for salon businesses. If you want to bring in bridal clients, there are a few strategies to consider. Here are three ways to attract bridal parties to your salon.
Offer Bridal Services
The first way to attract bridal parties to your salon is by offering specific bridal services. To draw in more bridal business, you must ensure that you can provide the appropriate services to accommodate bridal parties. For example, you should train all your stylists so they can cut and style bridal looks that will work for brides and their bridesmaids. If your salon offers makeup services, you’ll want your artists to learn how to do bridal makeup. Add as many bridal services as you can to draw in these clients.
Attend a Bridal Expo
Attending a bridal expo is another excellent way to attract brides to your salon. Bridal expos are where businesses can highlight their work, and brides-to-be can preview different products and services they may like to use on their wedding day. Having a booth at a bridal expo will allow you to network with brides and other businesses and attract new clients to your salon. You can also learn from your competition by looking at the different booths to see what kind of services salons offer in the industry. Revamping your service options is one of the best ways to earn more money as a hairstylist.
Utilize Strategic Marketing
Strategic marketing is the third way to draw more bridal clients to your salon. To expand your clientele into the bridal territory, you must advertise that you offer bridal services. You can create social media campaigns to showcase your best wedding looks to make your salon stand out. You can also make new business cards and update your business information to let clients know that your salon offers bridal services for brides and wedding parties. Make sure that your campaigns and advertisements highlight your bridal work so clients can see examples of your services.
Now that you know three ways to draw bridal clients to your salon, you can use these strategies and techniques today. Entering the bridal industry will open your salon to a new clientele.